Random Word / Image Association

for this week i learn about random word. random word is simple and effective technique.random word can be used to stimulate and thingking new ideas.random word helping particular people to to think and generate a good idea. 

When to use it

Use it to stimulate open and divergent thinking and seek creative new ideas.

Use it to re-ignite creative thinking when you are running out of ideas.

Use it to get people out of a rut when their thinking is still rather conventional.

Quick

X

Long

Logical

X

Psychological

Individual

X

Group

How to use it

1. Find a random word

Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:

• Look around you. What can you see? Can you see any words? What about things? What else is happening?
• Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
• Ask the people you are with to give you a random word.
• Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.

2. Find associations

Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous (this is creativity, not an exam!).

When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.

3. Use the associations to create new ideas

Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!

Write the ideas either next to their associations from step 2 or on a separate page.

If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.

As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

Example

I am seeking a way to reduce discomfort for passengers on trains.

With a group of passengers, we look out of the window and see a school.

Associations from school are learning, bullying, exams, playtime.

Ideas include teaching the rail company how uncomfortable the seats are, taking a firm stance in this, giving marks for different trains and seats and having games on trains so passengers do not notice the uncomfortable seats.

How it works

Random Words works in particular by making you go elsewhere for ideas, and hence pushes you out of your current thinking rut. It uses the principle of forced association to make you think in new ways and create very different ideas.

Exercise

for this exercise we have to create a scary image or object that will instill dear among people through out the age. the random words is kitten. It has to be simple and easy to understand or to deliver something that people not easily to get confused.

Juxtaposition

- Juxtaposition means contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.


for this exercise we have to choose the no from 0 to 99.i choose number 23,29,27.after that we have to choose it a pair example no 2 and 3,2 and 9,2 and 7.so i have 23:lighning and wind,29:lightning and rain,27:lightning and tree.then we have to make a simple sentence according to the pair.then we have to sketch using sentence that we make..so that is exercise that i have do at the class..

last exercise we have to do is we have to sketch two animal combined and make it possible to live.i choose cat and fish.because cat and fish when we combine they cannot live because cat cannot live in the water then fish cannot live without the water.so after they combine the cannot survive.

this exercise we have to create a poem that decribe the concept of love from title have been given.

Mortar and Pestile

this week we have to create something new that using just mortar n pestle.
First
Diet
using this mortar and pestile we can diet the step is we just ask the person who want to diet sit at the top of the mortar and then one person knock the mortar using the pestile.this tecnic of diet using a vibration.

second is
Sound
using this mortar and pestle we can do the sound example like waht i create is a door bell..we can put the mortar and pestle in front of the house and person who want call juz knock the mortar using pestle..the mortar will produce a sound that same like a bell...

the third is a

Sport

using this mortar and pestle we can do a game like bowling.we can just change like nowdays we change the pin we use the pestile and the ball we just using the mortar..

Founder of GOOGLE

LARRY PAGE & SERGEY BRIN.this 2 person is the founder of google.there are a compter scintiest that very creative because the create something new in internet that make people easy to search data.they show the novelty in create something new that no want people create a search engine at the internet.they are very innovator which  invent the internet using their search engine.

Bill Gates

Bill Gates is very creative person.because he produce one of the program who people used until today.Bill gates produce software that call microsoft.he is very novelty because he create something that people diddnt create.he create something new that can make people easy to use.bill gates also innovative because he also produce some new software that make people easy to use..

Defining Novelty

Novelty is the quality of being new and fresh and interesting to public. it is something that people create which has never been heard anywhere in the world before.


Defining Innovation


Innovation where we produce and implement ideas. Its a complex process of re-invent product, idea and concept to the society for commercialize. The process that involve novelty, validty, increment and realization. The society will benefit by innovation, not from the invention alone.


Defining Invention
Invention is something that we create. It involves high mental activity to introduce a whole new idea, product and concept. It is a creation which results from study and experimentation. It is also involve creative power or ability which is skills.